The Federal Government of Brazil has launched an advertising campaign to reassure the public about the safety of consuming poultry meat and inspected eggs, following the outbreak of avian influenza in May 2023. The Ministry of Agriculture and Livestock aims to reaffirm that the disease is not transmitted through the consumption of these foods and to emphasize the importance of the inspection seal found on product labels. The campaign also targets rural producers, providing guidance on biosecurity measures to prevent the spread of the disease to commercial farms and highlighting the mandatory nature of the Inspection Seal to ensure the quality of products.