Fiber and protein: the more, the better? Nutritionists clarify

09/04/2026 07:00, updated 09/04/2026 07:00 First it was protein, now it’s fiber’s turn: “maxxing” conquers social media, with influencers insisting that the key to more vitality and a radical transformation of gut health lies in consuming certain nutrients in large quantities. But is this viral phenomenon really healthy? The concept of “proteinmaxxing” (increasing protein consumption) advocates that “the more, the better” when it comes to this macronutrient found in foods like meats, dairy, and nuts, as it is essential for bodily functions such as tissue repair and strengthening the immune system. But in 2026, it is dietary fiber that stands out as the main trend on social media: consuming as much as possible would help to feel less hungry and have a more regular intestine, say its internet defenders, while consuming dishes full of chia seeds and oats in front of the cameras. And the industry has noticed this. Large companies like PepsiCo and Nestlé, along with newer ones, like ...