[Reporter Lee Woo-jung, Korea Farmers' News] The Hongcheon Agricultural Technology Center reports that the domestically bred variety of apple, Colorpple, grown in Hongcheon, is being shipped for the first time this year, with deliveries starting to Neo Games Corporation and Hyundai Department Store. This shipment follows the introduction of the variety's excellence to distribution officials and local farmers through ongoing business agreements and field evaluation meetings, marking the first fruition of these efforts from production to distribution and sales. Amid the recent nationwide deepening of abnormal weather conditions leading to poor coloration, 'Colorpple' is being noted as an alternative variety to address this issue. 'Colorpple' is a portmanteau of 'color' and 'apple', developed by the Rural Development Administration.