Fish day – every day (key directions of the concept)

One of the main topics of the Second meeting of the Fish Club was the increase in the consumption of fish and seafood in the country. This task was considered from various angles: the quality and quantity of fish products, the interaction of participants in the supply chain, price, marketing, and so on. At the meeting, the concept of "Fish Day – Every Day," developed by the Fish Union's eponymous working group, was presented. Details were shared by Yekaterina Kulenko, Marketing Director of "Meridian" (the company is part of "Unifrost" and a member of the Fish Union). The goal of the program is to increase the consumption of fish and seafood in Russia by 20% by forming a new culture of consumption: fish as a natural part of the daily diet, rather than a one-time "fish day." The concept involves a unified cross-industry strategy that unites fishing companies, processors, retail, HoReCa, media, and specialized institutions for a synergistic ...