Fish Week will stimulate consumption throughout Brazil

With actions across the country, the Fish Week begins this Thursday (1st). Considered a “second Lent”, the week aims to encourage increased consumption of fish and other fisheries and aquaculture products. The event is organized by the private sector and has the support of the Ministry of Agriculture, Livestock and Supply (Mapa). The event, which will be held until September 15, will involve actions by supermarkets, restaurants and street markets, with gastronomic spaces open to the population. Last year, the actions resulted in a 30% increase in consumption. For this year, the organizers' goal is to carry out promotional and gastronomic actions in 100% of the states. In addition to focusing on the consumer, the Fish Week aims to strengthen the local economy, promoting approximation between the main parties involved in the production chain, such as fishing colonies, fishermen, the distributor market, bars, restaurants, hotel associations, seeking to offer a fish of quality and ...