Leveraging weight loss, gut and dental health trends, Chinese firms are increasingly creative in reframing artificial sweeteners as a health aligned choice.
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Chinese manufacturers are positioning artificial sweeteners – also known as non‑nutritive sweeteners (NNS) – as part of a wellness proposition as they expand overseas, according to insights from participants at Food Ingredients China (FIC), held in Shanghai from March 17 to 19. Isomalt is commonly used in confectionery products such as this novelty “flashing light” candy by Chinese additive firm Nantong Changhai. According to Sales Manager Eliana Tao, it is tooth-friendly, has prebiotic properties and offers a low to zero glycaemic index. This mirrors global strategies, where brands are aligning sweetener choices with sugar-reduction and health-led positioning, particularly in Asia Pacific where demand for lower-sugar products is rising. Beverage players such as Coca-Cola and Pepsi continue to use aspartame and sucralose to deliver zero-sugar formulations without compromising taste, while chains such as Mixue have adopted sucralose in selected beverages to balance affordability ...