Consultants predict an increase in the value of sales of Brazilian wheat derivatives in 2021

By Isadora Duarte São Paulo, 05/27/2021 - Despite the reduction in the payment of emergency aid, which stimulated the consumption of industrialized breads, cookies and pasta in 2020, the Kantar WorldPanel and Nielsen consultants predict that there should be an increase in the sales value of these products in the year. "In the first quarter of the year, we saw a slowdown in units sold in the wheat derivatives categories, but growth in value, especially in the industrialized bread and wheat flour segments," said Kantar WorldPanel's Accounts and New Business Director, Raquel Ferreira , during an event of the Brazilian Association of Biscuit, Pasta and Industrialized Bread & Cake Industries (Abimapi), held this morning. Among the breads, Raquel pointed out that there is growth especially in the categories related to health. Raquel also pointed out that, in the first quarter of the year, Brazilian consumers paid 8% more for food and beverages, bought 5% less in units, purchased 2.3% ...