Consultants predict an increase in the value of sales of Brazilian wheat derivatives in 2021

게시됨 2021년 5월 28일

Tridge 요약

Despite a decrease in emergency aid leading to increased consumption of simple carbohydrates in 2020, consultants Kantar WorldPanel and Nielsen predict a rise in sales value of breads, cookies, and pasta in 2021. The first quarter saw a slowdown in unit sales but an increase in value, especially in health-related bread categories. Brazilian consumers spent 8% more on food and beverages in the first quarter, but bought 5% less in units and decreased purchase frequency by 9%. The bread, pasta, and biscuits industry exported to nearly 100 countries in 2020, with a 15% revenue and 52% volume increase in wheat derivative exports. The sector aims to overcome challenges such as specialization, sustainability, and the perception of Brazilian products in the global market.

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원본 콘텐츠

By Isadora Duarte São Paulo, 05/27/2021 - Despite the reduction in the payment of emergency aid, which stimulated the consumption of industrialized breads, cookies and pasta in 2020, the Kantar WorldPanel and Nielsen consultants predict that there should be an increase in the sales value of these products in the year. "In the first quarter of the year, we saw a slowdown in units sold in the wheat derivatives categories, but growth in value, especially in the industrialized bread and wheat flour segments," said Kantar WorldPanel's Accounts and New Business Director, Raquel Ferreira , during an event of the Brazilian Association of Biscuit, Pasta and Industrialized Bread & Cake Industries (Abimapi), held this morning. Among the breads, Raquel pointed out that there is growth especially in the categories related to health. Raquel also pointed out that, in the first quarter of the year, Brazilian consumers paid 8% more for food and beverages, bought 5% less in units, purchased 2.3% ...

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