Food drives consumer goods sales with a 4.7% increase through August

Food sales in mass consumption have grown by 4.7% in the last rolling year up to August compared to the previous year, representing one of the growth drivers of the sector in Spain, according to a study released this Tuesday by the consultancy NIQ. Mass consumption in Spain is positioned among the most dynamic in both Europe and globally, with a sales value increase of 4.4% up to August, compared to 2.7% in Europe and 4% worldwide. NIQ has assured that among the drivers of this growth, both in the "online" and physical channels, are beauty and food products, due to the growing concern of Spaniards about health and well-being. In the case of e-commerce, the health care sector has risen by 33% driven by nutritional supplements. The distribution brand continues to rise and has moved from 49% of the sales value share in 2024 to 50% at the end of August, although the manufacturer's brand has been narrowing the gap in recent months, according to the report, which details that Mercadona ...