For Valentine's Day, demand for wine increased instead of chocolate in South Korea

Published 2022년 2월 14일

Tridge summary

The retail industry in South Korea has noticed a significant shift in Valentine's Day gift-giving trends due to extended social distancing. There's been a decrease in the distribution of "loyalty chocolates" to colleagues and an increase in the giving of expensive gifts like wine and luxury items to a select few. Online marketplace Gmarket has reported a surge in sales of luxury goods and high-end chocolate, indicating a move towards investing in deeper relationships rather than maintaining a wide social circle. This trend is expected to continue with White Day, another holiday marked by gift-giving.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The number of “loyalty chocolates” given to colleagues and others has decreased, and the number of expensive gifts given only to close people has increased. Luxury goods-men's underwear sales doubled Distribution industry releases 1 million won worth of wine, etc... Chocolate is also on the rise in premium demand. In celebration of this year's Valentine's Day, the retail industry has expanded its product assortment from premium chocolates to wine for home parties and steaks. The photo shows Godiva Gold Discovery Collection sold at Hyundai Department Store (from top), Sirloin Steak for Home Party at Lotte Mart, Champagne at Shinsegae Department Store for 1.5 to 2 million won, and Red Velvet Cake from Chosun Hotel & Resort. Lee (23), a university student provided by each company, bought a luxury bracelet worth 300,000 won and a bottle of champagne to give to her boyfriend on Valentine's Day on the 14th. Mr. Lee said, "I didn't prepare the chocolate that I usually ...

Source: Donga