France knows sustainability, traceability and efficiency of Brazil's coffee production chain

The Brazilian Coffee Exporters Council (Cecafé), through a strategic partnership with the “Rio Coffee Nation”, participated in another edition of the “Paris Coffee Show”, the main coffee event in France, which was attended by more than 80 exhibitors and five thousand visitors, bringing together, between September 9th and 11th, all players in the sector at the Parc Floral in the French capital. In addition to holding several meetings at the Brazilian stand, Cecafé was invited to speak at two strategic sustainability panels. In the first, the theme was “Fair promotion of coffee production: the challenges for producers and importers of green coffee”, which included the participation of the entity's general director, Marcos Matos, and representatives of institutions such as World Coffee Research, CIRAD, from the French companies Belco Coffee and the Chinese RSE Kefei Café, as well as the Cameroonian cooperative of coffee producers in agroforestry Terra Noun. According to Matos, with ...