The article provides an overview of the current market situation for industrial potatoes in Belgium, the Netherlands, and France. It notes a recovery in market prices, which have increased to between 5.00 and 6.00 €/q for immediate delivery and 8.00 and 9.00 €/q for future deliveries, driven by optimism from the coronavirus vaccine rollout and the anticipation of HoReCa market reopenings. However, there is hesitation in signing contracts for the 2021/2022 season due to falling prices and increased costs. The market is also dealing with challenges such as limited supply, higher prices for red varieties, and increased demand and consumption of fresh potatoes. Sorting costs and the market situation for organic potatoes are also mentioned.