French cold meat accelerates into Vietnam

The article highlights a notable increase in the export of European cold meat products to Vietnam, Singapore, and Thailand, with France being the ninth largest supplier in Vietnam's market. Despite the pandemic, exports grew by 5% to reach 258 million euros in the previous year. France is optimistic about market expansion, especially with the European-Vietnam Free Trade Agreement (EVFTA), which will progressively lower import taxes on cold meat to 0% in the next decade. To boost market penetration, the French government, in collaboration with the Association of French Cold Meat Businesses (FICT) and Business France Vietnam, is planning a campaign to 2024. The campaign will include advertising, promoting stores, and inviting Vietnamese buyers to France for factory visits. The article also mentions that Vietnam's pork imports have seen a steady increase from 33,000 tons in 2018 to 143,463 tons in 2021, despite a decrease in 2021 due to the pandemic's impact. The market for deli meats, including imports from Europe and other countries like the US, Russia, and South Korea, is experiencing a growth in demand.