From cold brew to iced tea: the millions behind the new consumption habits in Peru

The beverage sector in Peru is undergoing a transformation driven by innovation and the search for new consumption moments. Patricia Cohaguila, promoter of the Peruvian Coffee Passport initiative, and Edith Meza Sagarvinaga, coffee farmer and co-founder of Tasta Café, appeared on Economía Para Todos by RPP and explained how products like cold brew are redefining domestic consumption in an economic context favorable for exports. The coffee economy shows solid figures on the international stage. Between January and November 2025, Peruvian coffee exports exceeded $1,581 million, representing a 54% growth over the previous year. This dynamism is reinforced by organic coffee, whose orders increased by 109%. However, domestic consumption remains a challenge, standing at just 1.6 kg per capita, a figure lower than the 2.5 kg of Colombia or the 5.5 kg of Brazil. To combat this gap, the Peruvian Coffee Passport initiative seeks to encourage local consumption through routes that include 40 ...