The Vietnam Fruit and Vegetable Association reported record-breaking export revenues for fruits and vegetables, with durian being the top product bringing in 2.5 billion USD. Other fruits like dragon fruit, banana, jackfruit, and mango also contributed to the growth. China is the largest market, with a 36% increase in imports, followed by the US, South Korea, and Thailand. However, Vietnamese enterprises face increasing competition, especially in China with the development of key agricultural products. To remain competitive, enterprises are advised to improve product quality, diversify export markets, and comply with regulations. Recently, Vietnam signed a Protocol to export frozen durian and coconut to China and obtained official licensing for passion fruit in the US, with exports expected to surpass 7 billion USD this year.