Fruit Day boosts South African apple and pear popularity in China

With the continuous strong demand from Chinese consumers, export volumes of South African pome fruit to China have been increasing consistently over the years. In mid-June, South African apple and pear industry association Hortgro Pome and Fruit Day, a pioneer of the new retail model in China’s fresh produce sector, jointly organized a special tasting campaign for parents and their kids. This interesting event not only raised the curtain on the 2023 South African apple and pear sales season in China but also marked the third year of collaboration between Hortgro and Fruit Day. The event was attended by Tsipa Phuti Joyce, Consul General of South Africa in Shanghai; Vuyo Lingwati, Vice-Consul (Political) at the South African Consulate General in Shanghai; Rirhandzu Mahlale, Consul (Economic) at the South African Consulate General in Shanghai; Huang Jing, vice president and head of fruit supply chain at Fruit Day; Gao Zhenji, general manager at City Shop; and Wen Zhenhua, vice ...