The article marks the start of the persimmon season in New Zealand, with the industry recovering from cyclone damage to estimate a decrease in crop volume for the 2023 season. Despite this, the quality of the fruit is reportedly high. The country aims to export around 1,000 metric tons of fresh persimmons to several markets, including China, although this is a decrease from previous years' averages. New Zealand began exporting persimmons to China in 2019, with growth in export volumes until 2020 despite pandemic-related challenges. Currently, four production sites and two operators are registered to export persimmons to China, with steady growth in exports expected in the future.