Gardeners from the Netherlands suggest placing apples on shelves according to taste

Published 2024년 10월 9일

Tridge summary

The Netherlands' largest fruit cooperative, FruitMasters, is set to launch a taste guide for apples in collaboration with Essensor and Wageningen University & Research. The guide, based on a study of over 90,000 observations and 40 apple varieties, aims to standardize the segmentation of apple tastes. The guide will allow consumers to choose apples based on specific attributes and will help buyers and category managers to optimize their assortment. FruitMasters is launching a campaign, 'You have apples and then you have apples,' to promote the new standard and encourage consumers to try a wider variety of apples.

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Original content

The largest fruit cooperative in the Netherlands, FruitMasters, proposes to set a new standard for apple placement in stores by launching a taste guide at the beginning of the fruit season, EastFruit reports. “In collaboration with the research agency Essensor and Wageningen University & Research, FruitMasters conducted a large-scale study of the organoleptic properties of apples,” the company said. “This study, which includes more than 90,000 observations, sets a new standard in the category and helps improve the assortment of apples for consumers.” According to Fruitnet, various classifications are currently used to segment the taste of apples, which leads to confusion among both consumers and sellers. Read also: Winter apples are becoming more expensive in Ukraine “There was a need in the market to standardize this segmentation based on thorough research. That is why FruitMasters turned to the research agency Essensor and Wageningen University & Research to conduct a ...

Source: Eastfruit