Chile's apple exports are projected to decrease by 1.3% in 2023 due to various factors including climate, consumer behavior, and decreased planted surface area in key regions. To improve efficiency and competitiveness, the industry is focusing on high density planting and new genetics. The Gala variety, particularly popular in Brazil, is being considered for its early flowering and potential for multiple harvests per year. Replanting with advanced rootstock varieties like Geneva, tolerant to pests like the woolly aphid, is seen as a key strategy for boosting productivity and reducing costs. Collaboration between suppliers of plant material and producers is emphasized for successful varietal replacement and the development of suitable rootstocks for Chilean soils.