In 2020, Georgia's export of fresh feijoa saw a significant increase, with revenues rising by 37% to $350 thousand and volume increasing by 12% to 449 tons, setting a new record. Ukraine was the primary market, receiving about 60% of the exports, while Russia emerged as the second largest market, showing the most significant growth with a purchase of 109 tons, a near ninefold increase. However, exports to Armenia decreased by 45% due to increased competition. Feijoa is particularly popular in the region of Samegrelo due to its high iodine content and the cultivation has been expanding, covering 360-400 hectares in 2020, providing a profitable venture for farmers.