Georgian blueberry exporters, including Agrolane, are strategizing to enter the European market as a response to the anticipated decline in exports to Russia, which currently makes up 30% of Agrolane's total exports and is expected to drop to 10% this year. The high quality of Georgian blueberries and the growing global demand despite the increasing production make it a viable option for the European market. However, the low yield in Georgia compared to developed countries like the US is attributed to a lack of knowledge and technical advancements.