South Korea: Geumsan ginseng global marketing reinforcement 'Ad Project'

게시됨 2021년 8월 25일

Tridge 요약

Geumsan-gun, a county in South Korea, plans to boost the international competitiveness of Geumsanginseng by investing 3.05 billion won over the next four years. This investment will be used for marketing differentiation in five target countries, including China, Vietnam, the US, France, and Cambodia. The county will use various strategies, such as YouTube ads, live commerce, and influencer marketing, to reach consumers in these markets. The strategy aims to surpass the ginseng export revenue of 21.04 million dollars from the previous year by 2025.

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원본 콘텐츠

(Geumsan = Yonhap News) Reporter Seong-min Cho = Geumsan-gun, Chungcheongnam-do announced on the 25th that it would promote the 'Global Geumsan Ad Project' in earnest to improve the overseas competitiveness of Geumsan ginseng and revitalize the ginseng market. In order to more than double the amount of ginseng exports of 21.04 million dollars as of last year by 2025, it is using media such as YouTube and live commerce to carry out an active promotion strategy. Starting with the opening report in June, 3,05 billion won will be invested by 2025 to promote differentiated marketing in five overseas countries considering the characteristics of each market. The target countries included major exporting countries such as China, Vietnam, and the United States, as well as countries with high export market growth potential such as France and Cambodia. By the end of this month, it plans to produce promotional videos and subtitles for each country to operate YouTube advertisements and media ...

출처: Yna