The global blueberry market is experiencing a mix of challenges and opportunities, with some regions facing shortages and price surges due to the end of certain seasons and water shortages, while others are benefiting from higher production. Netherlands and Germany are expecting shortages and potential price increases due to the decline in Moroccan and Spanish blueberry supplies, with Poland keeping a close eye on the impact of night frosts on its crop. In contrast, Serbia is looking at a 15% increase in blueberry production. Spain's blueberry season is marked by lower production and higher prices due to water shortages, although Zimbabwe and early blueberry seasons in South Africa offer market advantages. North America has strong blueberry supplies, and Peru continues to grow its exports to the Chinese market, tripling its shipments since 2019 and accounting for 83.7% of the total blueberries imported by China in the 2022/23 campaign.