According to market researcher GFK, reported by AD, the average price of a shopping cart full of groceries has increased by 3% over the past year, with some categories seeing up to a 9% increase. This is attributed to increased demand due to changed work situations and higher prices for fresh products like meat, bread, and salads. However, prices for biscuits, sweets, vegetables, fruit, and frozen products have remained the same or decreased slightly, and the cost of deodorant and other care products has reduced due to less use while working from home.