Guangdong, China is experiencing a boom in litchi production, accounting for 49.83% of the country's total production and exporting over 15,000 tons to more than 20 countries and regions. The industry has seen significant growth, especially with the adoption of e-commerce and express logistics cold chain transportation. The 'Litchi Customization' model in Conghua, Guangdong, allows customers to customize their lychee experience and purchase directly from the tree. The province has also launched the 'One Hundred Thousand E-commerce Sale of Lychee Campaign' to further boost sales. The 2021 China Litchi Industry Conference saw a 13.5% increase in e-commerce sales, contributing 25.45% to the total output value. International promotion efforts, including events in Dubai and other cities, have also been successful.