According to Future Market Insights, the guava industry's main driver is beverage manufacturers' hunt for tropical flavors that do double duty: add color and sweetness, with no additives.
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The global guava puree market is on track to grow from $547 million this year to nearly $952 million by 2036. According to the data and analytics firm Future Market Insights , the industry will grow at a 5.7 percent compound annual growth rate , fueled by beverage manufacturers' hunt for tropical flavors that do double duty: add color and sweetness, with no additives. Beverages are leading the charge—and guava fits perfectly Guava puree's biggest application is beverages, which accounts for more than half the market at 53.6 percent of revenue. That dominance is no accident: As manufacturers race to clean up ingredient lists and ditch artificial coloring, guava's natural pink pigmentation and balanced acidity make it a rare two-for-one featuring both flavor and color. The tropical pink variety, which holds 47.8 percent of the market by type, is the cultivar of choice for premium juice blends, smoothie bases, and flavored waters, precisely because its color shows up naturally. Baby ...