Gyeongbuk Province in South Korea is launching the 'Berry Good Project' to boost the reputation of its strawberries and expand export markets. The project will receive approximately KRW 50 billion in funding from 2021 to 2030, and will focus on producing high-quality seedlings, modernizing facilities, and increasing export markets. The project will also designate three strawberry production and export pilot complexes to cultivate and distribute strategic export varieties. The goal is to make Gyeongbuk strawberries a top-quality product for consumers worldwide.