Small traders and seafood purchasing establishments in Ha Tinh are experiencing a prosperous New Year due to the high demand for seafood products during the Lunar New Year. Ms. Nguyen Thi Hoai Thu and Ms. Hoang Thi Lich, owners of frozen seafood establishments, are busy collecting and processing large orders from Ho Chi Minh City, while also using social media to expand their market. The price of seafood products, such as squid and shrimp, has slightly increased from normal days, but remains the same as last year. Despite facing adverse weather, fishermen are motivated to go to sea to meet the increased demand and earn a higher income.