Haenam County in Jeollanam-do, South Korea, plans to develop a regional specialized industrial cluster to enhance the sweet potato industry. The project will receive 3 billion won investment by 2024, focusing on low-temperature storage and processing facilities, joint brand development, product marketing, and tourism. As the largest sweet potato production complex in the region, Haenam aims to improve distribution infrastructure, create new value from underutilized potatoes, and stimulate the software sector. The goal is to boost the industry by enhancing industrial infrastructure and promoting differentiated products for staying-type tourists.