[Livestock News=Reporter Hong Jeong-min] The Korean Beef Promotion Committee (Chairman Son Se-hee, hereinafter referred to as the Korean Beef Promotion Committee) has joined forces with Samlip Food Co., Ltd. (Representative Park Jin-sun, hereinafter referred to as Samlip) to take a joint initiative to widely publicize the excellence of Korean beef. The Korean Beef Promotion Committee and Samlip signed a memorandum of understanding (MOU) at Samlip's headquarters in Seoul's Chungmuro on the 24th, with Chairman Son Se-hee and Representative Park Jin-sun in attendance, and agreed to jointly promote various activities to enjoy Korean beef easily, deliciously, and healthily. This agreement comes as discussions on joint marketing cooperation began in July this year, combining the capabilities of both parties to offer consumers new value and sustainability.