The article reports on the start of the sugar beet harvest season in Muş, Turkey, where 1,200 farmers are expected to produce approximately 280 thousand tons of beets across 46 thousand decares of land. This production is aimed at contributing an estimated 1.4 billion liras to Turkey's economy through the production of sugar, molasses, and pulp. Turgut Kızılkaya, the general manager of Muş Şeker Üretim Sanayi A.Ş., highlighted the economic benefits for farmers and the wider economy, mentioning improved shipping costs and a higher base price for beets compared to other factories. Farmer Mesut Yeşilyayla shared his experience and expectations of harvesting 2,500 to 3,000 tons of beets.