Diego Luscher's relationship with cattle farming began by chance and at one of the country's most difficult times. But over time, this bond turned into a passion to the point that now this man assures that "cows are my life". Diego is from Carcarañá, Santa Fe, a city with just over 20,000 inhabitants. He is the eldest of three brothers and his first work steps were within the family business, a bookstore also dedicated to selling advertising items and almanacs. "Around the year 2001, in the midst of the country's crisis, the family business started to struggle and as the eldest son I had to go out and look for work," he recalled. That first resume he distributed in his town ended up in the hands of Roberto Guercetti, the head of Conecar, a company that at the time already had an innovative outlook within the nascent world of animal nutrition. "Those are the coincidences of life: I bring the resume, Roberto receives it in person and automatically goes to get me," he said. The ...