Historic collapse in wine consumption in Argentina

Although December showed a rebound in sales, it was not enough to reverse a negative year. Per capita consumption fell to a historic low and left 2025 as the worst record since official statistics began. Wine consumption in Argentina has once again raised alarm bells. Despite a year-end with rising numbers, the annual balance left a historic mark: in 2025, per capita consumption fell below 16 liters per person, the lowest level on record. This is reflected in the latest data released by the National Institute of Viticulture (INV), which show that the annual average reached just 15.77 liters per inhabitant, with an average monthly consumption of 1.31 liters. The December rebound, with an interannual increase of nearly 10%, did not manage to compensate for the downward trend that dominated the rest of the year. Compared to 2024, when consumption was 16.3 liters per capita, the drop was 3.2%, consolidating 2025 as the worst historical year for the domestic wine market. You may also ...