Brazil: The growth in the consumption of industrialized products based are resilient in the midst of the pandemic

Piracicaba, 1° – The growth in the consumption of industrialized products based on fruits and vegetables in the last 10 years is surprising. The annual advance rates were even lower from 2019 to 2020, due to changes arising from covid-19, but even so, these items proved resilient in retail during this period, as highlighted in the August issue of Hortifruti Brasil magazine. The sale of juices and fruit-based drinks, for example, has increased significantly in retail in recent years, as some of these products are able to meet the two main consumer demands: they are practical and healthy. And the search for more natural drinks, that is, without the addition of preservatives, water and sugars (such as 100% juices and coconut water), are gaining more and more space in Brazil. According to Nielsen data available on the Abre (Brazilian Packaging Association) portal, the natural juices segment represented, in 2014, only 5% of the total sales of fruit-based beverages, rising to 30% in ...