How did Ecuador fare with its pitahaya exports in the first quarter of the year?

Ecuador is a key producer and exporter of pitahaya in the Latin American region, and its markets continue to diversify. This is highlighted by the results shared by Alex Bustos Guerra, president of Green Control LA, who details that in the first quarter of 2025, the northern country dispatched 21,636 tons of this exotic fruit. He highlighted, based on data from the Central Bank of Ecuador, that the main market reached in this period was the United States, which concentrated 56.1% of shipments (Yellow 34% - Red 66%), with an average price of US$ 4.22 per kilo. Following were Peru with 22.3% (Yellow 100%) with a price of US$ 0.17 per kilo; the European Union with 9.4% (37% Yellow – Red 63%) with a price of US$ 5.24 per kilo; and Colombia with 8.1% (99.4% Yellow – 0.4% Red) with a price of US$ 0.21 per kilo. A notable point, the spokesperson notes, is that the market for Ecuadorian yellow pitahaya recently opened in Argentina, which now concentrates 0.1% of the total exported volume. ...