The article provides an overview of the dynamic pricing of edible oils, with a focus on sunflower oil, over the past 2-3 years. It highlights the significant price fluctuations, reaching record highs due to the war in Ukraine and the subsequent fall in prices following the Black Sea Grain Initiative. The article also touches on the impact of these price changes on India's edible oil market, where sunflower oil imports have seen a notable increase, shifting consumer preferences and trade dynamics. Additionally, the article discusses the role of domestic production in shaping consumer habits and the importance of key regions in India's sunflower oil consumption. It concludes by mentioning the players involved in the import and distribution of branded sunflower oil in India, including both local and multinational companies.