Over the past year, Hungary has experienced a shift in its dairy sector, resulting in a negative foreign trade balance for milk and milk products. This change is attributed to an increase in imports, particularly from Slovakia, and a decrease in exports, notably in soured dairy products and cheese. The implementation of an official price cap on UHT milk has significantly influenced domestic sales and consumption patterns. Despite a rise in the cow population, the dwindling number of dairy farmers presents a challenge. The Hungarian dairy industry is currently facing difficulties, with adverse trade balance and production trends signaling tough times ahead.