Hypermarkets versus producer markets; this is how Hungarians buy vegetables

Published 2021년 10월 27일

Tridge summary

A recent study by DélKERTÉSZ, which polled 500 producers, has revealed insights into Hungarians' fruit and vegetable consumption habits. The research indicates that while the majority of Hungarians consume fruits and vegetables, with per capita consumption surpassing previous decades' figures, there is a gap from the recommended daily intake of five servings. The study also highlighted a preference for traditional and sweeter varieties, with TV peppers and clustered tomatoes being the most popular. It found that large chain stores and hypermarkets are the primary source for produce, with specialty groceries and markets receiving less visitation despite a higher appeal among the young and older demographics in Budapest. The research aims to emphasize the growing trend towards specialty vegetables, particularly among younger age groups, and the potential for local production of these varieties. The survey was conducted among 500 respondents within the 18-65 age group in August 2021.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The majority of Hungarians consume vegetables or fruits 2-3 times a week, only 2 out of 10 people put them on the plate every day. The top list of purchased vegetables is still led by classics, TV peppers and clustered tomatoes, but young people are increasingly looking for sweeter versions, according to the research of DélKERTÉSZ, which brings together five hundred producers. For vegetables and fruits, most go to larger chain stores or hypermarkets, with only 42 percent purchasing them at a specialty grocery store, and only 34 percent visiting markets for fresh produce. Despite the fact that the vast majority of Hungarians aged 18-65, 88 percent, are used to buying vegetables and fruits, there are far fewer people who consume them daily. Only 20 percent eat vegetables every day, which is also more common in women as well as 30-39 year olds. On the other hand, 22 percent of the people living in the village already consume vegetables every day - it turned out from the ...

Source: AgroForum