The article highlights a significant increase in sugar prices, attributed to poor harvest yields and a drought in Brazil, the world's largest raw sugar producer. This situation, coupled with increased sea freight rates due to the COVID-19 pandemic, has led to a 28.3% rise in sugar prices since last year's low, causing concern for the dessert and beverage industry. Self-employed individuals, such as café and bakery owners, are stocking up on sugar in anticipation of further price hikes, as they face rising costs for key confectionery and baking ingredients. The article also touches on the challenges faced by the food industry, particularly beverage manufacturers, in dealing with the escalating sugar prices and the lack of viable alternative sweeteners.