With GPS and automatic alerts, the iBoi earring allows real-time cattle tracking and transforms data into field decisions.
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With the proposal to connect the countryside to technology, the Brazilian startup Up2tech developed iBoi, a solution that combines electronic earrings with GPS, a digital platform, and integration with scales. The tool allows ranchers to track the herd in real time and transform data into strategic decisions. Monitoring can be done via mobile phone or computer, and the system shows the exact location, daily route of the animals, and alerts in case of movements outside the standard pattern. In an interview granted to Canal do Criador, Up2tech's Customer Success, Eduardo Orlandi, explained the main features of the technology: "The iBoi earring has embedded GPS, which sends two signals per day. With this, the rancher can see the location and daily route of each animal through the app or website. They can also set up virtual fences, receive automatic alerts, and generate personalized reports." Developed with a focus on usability and practicality, iBoi offers: The earring battery has ...