ICEX sees Korea, Japan, Poland, Ireland and Denmark as potential for Spanish wine

Published 2024년 12월 3일

Tridge summary

In the first eight months of 2024, Spain experienced a slight decline in wine exports, with a decrease of 3.1% in volume and 0.1% in value, despite being the world's leading wine exporter in volume and the third in value. ICEX Spain Export and Investment, led by María Naranjo, is focusing on markets like South Korea, Japan, Poland, Ireland, Denmark, and the Dominican Republic to diversify and increase the value of Spanish wine exports. The conference also highlighted the need for digitalization, consumer trend identification, and quality-price ratio consideration in the wine industry. José Luis Benítez from the Spanish Wine Federation stressed the importance of regulatory adaptability to cater to market demands and underscored the sector's sustainability aspects, even though it is primarily export-driven.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In the first eight months of 2024, Spain exported 1,1986 million litres of wine (-3.1%), worth 2,938 million (-0.1%) ICEX Spain Export and Investment has focused on South Korea, Japan, Poland, Ireland, Denmark and the Dominican Republic as markets with potential for Spanish wine. The director of Food, Wine and Gastronomy of ICEX Spain Export and Investment, María Naranjo, has outlined the challenges for the internationalisation of Spanish wine and one of them is market diversification. Naranjo participated this Tuesday in a conference for the presentation of the next edition of the Barcelona Wine Week trade fair in which she delved into these challenges for the wine sector. Before going into them in depth, the latest report from the Spanish Wine Market Observatory (OeMv) was recalled, according to which, in the first eight months of 2024, Spain exported 1,1986 million litres of wine (-3.1%), worth 2,938 million (-0.1%). That is, a downward trend although it remains the world's ...

Source: PEefeagro