Mango producers are facing a challenging 2023/2024 campaign due to low production and high costs, resulting in a "price war" in the countryside with fluctuating prices and cash payment conditions. The director of BeeFair Organic Peru expressed doubts about whether the market will respond effectively to the increased prices and cautioned that expensive mangoes may lead consumers to choose cheaper fruits. Despite the free market, producers are urged to reflect on their risks and investments in field development, and to generate confidence in clients and consumers through their shipments.