Italian Senator Giorgio Maria Bergesio has expressed concerns regarding Cuba's petition to the European Union for the geographical indication (GI) registration of "Cuba" for its rum. He argues this move could disadvantage European producers, notably the Bacardi-Martini group with substantial operations in Italy, due to the historical context of the Bacardi family's rum production and their forced relocation from Cuba after their assets were seized by the Cuban government. The Italian government has actively opposed this registration, with officials addressing the European Commissioner for Agriculture to highlight the potential adverse effects on European rum producers and contest the exclusive use of the term "Cuban Rum".