Chile's participation in The Global Produce & Floral Show was marked by a large pavilion at the first face-to-face fair by the International Fresh Produce Association, which was highly popular. The country's goal was to highlight the quality and stability of its fruit exports, especially grapes and blueberries, and to announce a 98% increase in cherry exports with a projected growth of at least 25% this year. The Chilean Fresh Fruit Association (CFFA) also highlighted the quality of Chilean blueberries and announced promotional plans that would focus on their nutritional and health benefits.