Imported beer holds a small share in the Russian market, making up only 4% of sales in 2022 and 2023, according to NielsenIQ. There is a proposal to include imported beer in the list of agricultural products, raw materials, and food prohibited from import from unfriendly countries. The Association of Beer, Malt and Beverage Producers emphasizes the need to stimulate local producers and increase production of Russian beer, while forming consumer preferences for local varieties.