The chairman of the Association of Industrial Poultry Breeding, Daniel Bozhankov, has expressed concern about the relabelling of imported eggs and chicken meat as Bulgarian products, and the lack of traceability in the industry. State authorities have been slow to address the issue, which has been compounded by a decrease in domestic egg production due to bird flu, leading to an increase in imported eggs filling the gap in the market. Despite more positive trends in the poultry sector in 2023, such as decreased feed prices and increased egg sale prices, the industry continues to face challenges including the large ratio of imported chicken meat to domestic production and the lack of price adjustments by big retail chains despite rising costs for manufacturers.