ProChile, in conjunction with importers from Puerto Rico and the United States, has initiated a campaign to forge new commercial ties with wineries in the Valparaíso Region of Chile. Funded by the Innovation Fund for Competitiveness, the campaign aims to spotlight the region's natural wines, which cater to the growing demand for environmentally friendly and unique products. The importers visited two wineries, exploring the potential in Chile's natural wine sector and expressing interest in future collaborations.