Albanian olive oil producers are warning of market chaos due to record production levels, as local demand and current export capacities cannot absorb the surge in production. With warehouses already full and the government addressing market conditions and the lack of a national production registry, the situation is further complicated by the direct sales of olive oil by farmers, leading to low prices that undersell products bottled and distributed through supermarkets. This informal market, while providing short-term financial benefits to farmers, hampers the sustainability and profitability of more structured operations, highlighting the need for stable supplies, certification, and traceability to ensure the sustainability of the olive oil industry.