The coronavirus pandemic has led to a surge in demand for elderberry, a plant rich in vitamin C, on the international market. Ukrainian farms have capitalized on this trend by exporting thousands of tons of the berries last year, primarily to Japan and EU countries. The high demand has resulted in rising prices, making industrial cultivation of elderberries promising. Currently, most Ukrainian farms harvest wild elderberries for export. Last year, Ukraine exported 7.5 thousand tons of elderberries. The plant is used in the production of medicines, dyes, food products, and superfoods.