In Hong Kong, the excellence of K-grape promising varieties is being recognized.

The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT) participated in the "Korea Square 2025 Festival Weekend" held over two days from November 11th to 12th at the Hong Kong PMQ Plaza, promoting the diversity and excellence of Korean grapes to the local market. Organized by the Korean Cultural Center in Hong Kong, Korea Square is a major Korean cultural festival in Hong Kong where locals gather to enjoy various Hallyu contents such as K-Food, K-Pop, and K-Beauty. aT, in collaboration with the Korean Grape Export Association, ran the "K-Grape NEXT" project and operated the "K-Grape New Varieties Promotion Pavilion" at the event to strengthen the premium image of Korean grapes and introduce next-generation export varieties. The pavilion focused on introducing next-generation grape export varieties such as Coco Ball, Glori Star, Shooting Star, and Hongju Seedless, and also provided tasting events, dessert pairings, and "grape ...