On October 22–23, Kyiv hosted the New Food Summit 2025, the main event of the year for leaders of the agrifood market, which brought together over 400 participants: producers, investors, retailers, technology companies, and startups. The summit was supported by Enzym Group, МХП, Mastercard, PrivatBank, Kernel, and other strategic partners. Over the course of two days, participants discussed how Ukrainian companies can grow despite the challenges of war and what global trends are opening up new opportunities in the world and in Ukraine. Among the key topics were margin under pressure and new growth strategies; compliance with EU standards as a ticket to export markets; transition to value-added chains through processing; access to capital and financing conditions for agrifood projects; global and local trends in the food market; consumer behavior in 2025 and promising categories (frozen, zero-proof, healthy food); operational efficiency and D2C communications; practical cases of AI ...